JERSEY CITY, N.J. - New Jersey City University (NJCU) Athletics has taken a significant step forward in supporting student-athletes with its new partnership with Influxer, an officially licensed vendor specializing in co-branded apparel. 

Through this collaboration, fans can now purchase personalized merchandise featuring their favorite Gothic Knights' names and numbers, creating a unique way to support the team while sporting exclusive gear.

Each NJCU student-athlete will have access to a personal web page to showcase their custom apparel, allowing them to engage directly with fans and create a monetization platform for their name, image, and likeness. In addition to providing this opportunity, Influxer will offer educational resources on marketing, entrepreneurship, and personal branding to help student-athletes thrive both on and off the field.

"Influxer is excited to work with New Jersey City because Robert Cole and the administration understand not only the immediate benefits of working with us but also the long-term resources for their student-athletes. NIL is not simply transactional, but an opportunity which Influxer wants to further into the development process for their student-athletes," said VP of Influxer Keith Miller. 

Influxer, who is partnered with over 300 universities, including Oklahoma and LSU, will not only oversee the online store but also all fulfillment and customer service while collaborating with New Jersey City University and its student-athletes on creative elements and marketing.