NJCU Athletics has announced the departure of Assistant Director of Athletics for Communications and Marketing, Alex Falk. Joining the Gothic Knights in January 2021, Falk has been a vital force in the department's growth and success over the past four and a half years.

 At NJCU, he was responsible for the leadership, execution and support of NJCU Athletics in the athletic communications department. He oversaw all creative services, broadcasting, video production, video editing, graphic design and more for the school's varsity programs as well as the marketing efforts for the department.

Falk's key achievements include modernizing the department's social media and digital platforms, significantly enhancing the visibility of NJCU's athletic programs. He also led a dedicated team of part-time staff and student workers, mentoring many who have progressed to full-time positions and graduate assistantships within Division I athletic departments.

Robert Cole, Director of Athletics, praised Falk's contributions, stating, "Alex was the voice, and pen, of our many major successes. Our social media feeds showcase a visually appealing representation of our student-athletes and brand, on par with any Division III institution in the country. His efforts have greatly amplified our product, institution, and students across multiple mediums – including print, tv, social media, and internet offerings. NJCU athletics has seen a significant increase in digital engagement throughout his tenure and recruiting and visual identity has been lauded by those throughout the campus and beyond. We are primed for future growth and development through his hard work."

Cole continued, "I applaud Alex's professionalism and thank him for his dedication to the mission of NJCU and its student-athletes and wish him luck in his future endeavors. He has left a lasting legacy that has impacted generations of Gothic Knights. We are better for having had him on our team. Thank you, Alex!"

Alex Falk will remain in New Jersey intercollegiate athletics as the Director of Marketing and Communication for the Rutgers R Fund.